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Audience measurement
Who actually saw and visited, from verified visitation data.
Numetrix
Brands with physical locations
What people do, not what they tell surveys.
Real-world behaviour measurement: who actually visited, how foot traffic moved, and whether advertising changed where people went.
Real-world behavior measurement — who actually visited, how foot traffic moved, and whether your advertising changed where people went.
How it works
What Numetrix does
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Brand lift & ad impact
Impressions connected to brand lift, so OOH can be judged next to CTV and TV.
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Location intelligence
Foot traffic and dwell time, and whether advertising changed where people went.
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