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Brand ROI tracking
Brand performance tied to pricing power and revenue. You can show which brand investments pay.
BERA.ai
CMOs who answer to CFOs
Prove the brand is moving the business.
Continuous scoring of the drivers of brand strength, connected to pricing power, revenue and market value.
Continuous scoring of the emotional and functional drivers of brand strength, connected to pricing power, revenue and market value — so you know which brand investments pay, and which audiences to grow.
How it works
What BERA.ai does
02 / 04
Audience prioritization
Loyals, switchers, prospects and win-backs, and which of them are worth growing.
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Competitive intelligence
Weekly, census-matched tracking across 5,000+ brands.
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Media planning
Ten years of history feed media mix modelling, with brand next to media, pricing and distribution.
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Whatever the challenge, we deliver results
10+ years with 5,000 of the world’s most ambitious brands.